WhatConverts is a call tracking and lead intelligence platform that captures and attributes leads — including phone calls, form submissions, and chat interactions — to the marketing campaigns, keywords, and traffic sources that generated them. It uses dynamic number insertion (DNI) to swap phone numbers on the page in real time, enabling accurate tracking of which marketing efforts drive inbound calls and conversions.
Service URL: www.whatconverts.com (opens in a new window)
wc_visitor
Used by WhatConverts to store a unique visitor identifier. Links the visitor's session to their marketing source, enabling lead and conversion attribution across visits.
2 years
wc_swap
Used by WhatConverts to manage phone number swapping for dynamic number insertion (DNI). Stores the phone numbers to be swapped on the page to connect visitor sessions to trackable call numbers.
5 minutes
wc_client_current
Used by WhatConverts to store the current visitor's client tracking data including referral source and visit details. Works alongside wc_client to maintain up-to-date attribution data for the active session.
Session
wc_client
Used by WhatConverts to store visitor and client tracking data including referral source, visit details, and visitor ID. Used for lead attribution and connecting marketing sources to conversions.
6 months
_gd{timestamp}
Used by WhatConverts to track visitor session data for lead attribution and call tracking on a specific page. The timestamp in the cookie name is unique to the visitor session.
Session
